Stage Stores Imparts the Launch of Steele��s, Its New Off-Price Strategy

Company to Hold Conference Call about October 12th
during 10:00 Some sort of.M. Eastern Occasion

HOUSTON -- Stage Stores, Incorporated. (NYSE: SSI) today proclaimed that it is launching
Steele��s, it has the new off-price concept with regard to small town The united states. Steele��s
will offer its prospects great assortments of brand name family apparel,
add-ons, shoes and residence d��cor at everyday ideals of 30% to 60% away
department store prices. Steele��s is going to open to the public with November 1st
with shops in Beeville, TX, Bastrop, Chicago and Minden, LA. The business
plans to open between 26 and 35 extra new Steele��s stores throughout 2012.
The typical Steele��s retail store will occupy 12,000 �C 12,Thousand square feet in
small town strip centers.

Steele��s will be headquartered in New york and operates being a stand-alone
buying division. Major the division is usually Lisa Seigies, Steele��s Chief
Merchandising Police officer. Ms. Seigies has around 25 years of retail
experience and prior to signing up for Stage Stores your woman spent five years with
Ross Stores as Party Vice President.

Commenting on the unveiling of Steele��s, Andy Lounge, President and Fundamental
Executive Officer, said, ��We are very excited to get adding an
off-price thought to our retail combine. Steele��s is a perfect complement to
our successful small community department store business model as well as expands
our small township customer reach. Last year, we began creating our
off-price concept using the goal to make use of our small current market expertise
with a complementary format to our mall model. Our homework
indicates that there is significant development potential in the under-served
small industry off-price niche. We believe this Steele��s customer will not
overlap together with those in our shop model as Steele��s is definitely
targeting a lower household cash flow consumer.

��With a wealth of off-price understanding, strong leadership ability and over
25 years of full price experience, Lisa is extremely nicely qualified to help
develop in addition to lead Steele��s. I am pleased to have her upon our executive
managing team.

��Our solid equilibrium sheet and strong income flows provide us with the
financial flexibility to increase our growth while using the launch of
Steele��s, when continuing to grow all of our department store model. Within 2012,
we plan to wide open 30 to Thirty-five new department stores. As well as investing
our capital to develop our business, all of us remain committed to operating
shareholder value through the extended execution of our stock options
repurchase program and the check of meaningful every quarter cash
dividends,�� Mr. Hall concluded.

Conference Call Information

The Company will hold a conference call the next day, October 12th,
with 10:00 your.m. Eastern A chance to discuss its new off-price concept.
Interested parties could participate in the Company��s business call by
dialing 703-639-1372. Additionally, interested parties can pay attention to a
live webcast of the conference call by logging to the Company's web
site on com
and then simply clicking Investor Relations, subsequently Webcasts, and then the
webcast link. A replay of the business call will be available online
until night on Friday, Oct 28, 2011.

About Step Stores

Stage Shops, Inc. brings nationally recognized brand name apparel,
accessories, cosmetics as well as footwear for the entire family members to small and
mid-size villages and communities by means of 805 stores located in Forty five states.
The Company works its department stores in the Bealls, Goody��s,
Palais Royal, Peebles and Phase names, and functions its off-price stores
under the particular Steele��s name. For more information regarding Stage Stores,women's shoes with red bottoms, stop by
the Company��s web site at net.

Caution Concerning Forward-Looking Statements

This record contains ��forward-looking statements��. Forward-looking
statements reflect our expectations regarding upcoming events and
operating operation and often contain phrases such as "believe",
"expect", "may", "will", "should", "could", "anticipate", "plan" or
related words. In this doc, forward-looking statements include
comments about the number of department stores in addition to off-price stores
that the Company plans to open in Next year. Forward-looking statements are
subject into a number of risks and uncertainties which could lead to actual
results to vary materially from those predicted by the
forward-looking statements. These risks and questions include, but
are definitely not limited to, those in all of our Annual Report on Form 10-K as filed
with the actual Securities and Exchange Commission (the "SEC") on Goal 30,
2011, and also other factors as could periodically be described in our other
filings with all the SEC. Forward-looking statements converse only as of a
date of this document. We do not undertake to replace our forward-looking
statements.

Crimson Bottom Shoes Small business Wire 2011