According to the market research institutions Frank n. Magid Associates released a new report says, after several years of explosive after the expansion, the American social game user growth is slowing now.
The report found that not only is social game user growth slowdown in, Diablo 3 CD Key the game industry's biggest user groups in the number of social game play in reducing, and game players play the game average time also less.
Frank n. Magid Associates found that 38% of the social network users are now playing social game, last year's 36% for users. However, social game play home biggest user groups-12 and 44 years old women, the proportion of players for a week just 47%, while the number in 2011 to 54%. 12 to 17 years old of the users have 43%, down from 54% in 2011, 25 to 44 years old user is 36%, the two age groups of users in 2011 were 54% and 40%, respectively.
However, Buy Diablo 3 CD Keys in the older games users have a large increase. Compared with 2011, 45 to 54 years the number of users, the game is up 15%, and the 55 to 64 years of the game user growth of 9%, with 45 to 54 years old and 55 to 64-year-old female users increasing 9% and 10%, respectively.
The study found that, on average, each social network game players in 2012 at the games for the cost of $51, last year's charge is $78. 34% of gamers say next year will reduce the cost of the game, and 22% of the players will increase costs game.
Not all social game company will all be affected. Zynga in quarterly earnings last month, Diablo 3 key said its revenue up 33%, to $321 million, including $292.8 million comes directly from the game, the remaining from advertising sales.
Zynga company on the number of active users increased by 125% to 292 million, one of the largest contribution to the game is "you painting I guess" (Draw Something) and "Hidden chronicle (Hidden Chronicles). Zynga. Com online after two months, months from 17 million active users rose to 38 million. However, at present, Facebook site on the month dropped to 265 million active users.