China Flat
First, the share of the target is important, but not the blind pursuit of high
In the pursuit of market share increase, the number of foreign brands in China
Flat Panel TV Have realized the market had "proud" of joy, but also experienced the "regret" the pain. While some brands of small battle victory (share up), the often seems to have been "too proud", then, set a higher share of the target, trying to scale new heights. However, the "small war victory" and not really the race to the competitiveness between the distance, in order to further improve market share, often at lower prices or increase promotional efforts for the effective tool for the fastest, but to do so results are likely at the expense of profits, or the cost competitiveness of sustainable development.
In China LCD TV Market, the amount of share sales to reach 10 - 15%, is already very high, and in nearly three years, the pursuit of 15% or even 20% of the share of the target (in early 2008, when some foreign liquid crystal
TV Brand took share target of 20%), in fact almost impossible to achieve. To a lasting victory in the Chinese market, the share must not pursue high goals.
Second, the price war can not not play, but not always play
In the Chinese flat panel TV market, the competition is bloody. Price strategy, adopt a "lofty" strategy, the success probability is very low. Pioneer
Plasma TV 2007 years ago Sharp LCD TV, High prices in China have adopted strategies, the results proved to be unsuccessful. Later,http://rosettastonenz.weebly.com/, Sharp adjusted pricing, performance in the Chinese market much better up (of course, there are other reasons). This is why we say "price war they can not play the" reason.
However,longchamp bags northern ireland, if the low prices as a long-term dependence
Marketing Means that, over-reliance on low to stimulate the market
Sell, Then the failures everywhere. Chinese brand eaten loss, loss of foreign brands have eaten. In the short term, low-cost strategy does enhance the brand's market share, but there can not hold the day. This is why we say "price war, can not always play the" reason.
To Sony LCD TV, for example, in 2005 and earlier, when it adopted high in the Chinese market strategy, market share is very low; the end of 2005 to the first half of 2008, frequent use of low-cost strategy, Q2 2008, Sony's price positioning Index (PPI, PricePositioningIndex), has been reduced to 106 (Price Index is the GfK measure positioning a brand / or a series of indicators of relative price levels, ie, the brand / series of the average price, compared to the market average, the relative position number), that is, the price level of Sony LCD TV, only higher than the market average of 6%, as a Japanese brand, the price position on the low. In return, Sony's market share climb, in 2008 a quarter of the city market share of sales volume has exceeded 14%. However, Sony's earnings are not satisfactory, got lost market profits.
2009 years, from New Sony LCD TV listings can be seen, it began to adjust its pricing strategy, Sony's new price positioning index PPI was 129. 6, that is,air jordan 6 olympic 2012 price, the price of Sony's new level, higher than the market average of nearly 30%, and 2008, compared to the price positioning, improve a lot. Clearly, Sony has recognized the "total fight a price war, " the harmful effects of the. Sony does not want, or say can and LCD TV market in China continues to fight a price war was. Of course, Sony is not the full line of new products have increased the price positioning, but a different focus, as the success of Sony's pricing strategy, it depends on the market respond.
Article Source: http: //www. articlekingpro. com
I am China Crafts Suppliers writer, reports some information about kipor portable generator, 3 phase portable generator.
Related to the theme of the article: